Author Archives: Ika

Instagram Stories may have been initially introduced to steal the thunder of Snapchat. But they have almost taken a life of their own. They are arguably the most successful feature of modern Instagram. Over 500 million people use Instagram Stories every day, and 86.6% of Instagramers post Instagram Stories. While most people realize that you […]

August 16, 2019 object(WP_Post)#2661 (24) { [“ID”]=> int(18124) [“post_author”]=> string(1) “2” [“post_date”]=> string(19) “2019-08-16 10:59:58” [“post_date_gmt”]=> string(19) “2019-08-16 10:59:58” [“post_content”]=> string(16140) “Unless you’re running your Instagram account purely for pleasure, you need to take a strategic approach to its operation. This is particularly so for a business profile, where you need to demonstrate some form […]

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Event planning on LinkedIn. LinkedIn has rolled out a new Events feature that makes it […]

We have all heard success stories of brands that have leveraged user-generated content to take their marketing and content strategies to the next level. And yet, there are a lot of brands who are still not using this low-cost, high-ROI marketing tactic to their advantage. In this post, we will discuss the various reasons why […]

Pinterest launched a new “Home Feed Tuner” on Tuesday that gives users more insight into what factors impact the content being surfaced in their home feeds and more control over what they see. The tool shows the boards, topics, followed accounts and recent history activity that determine recommendations in a user’s feed, and allows the […]

Instagram is thriving as a social media platform and seems to be going from strength to strength. While the company has slowed releasing user numbers since it passed one billion monthly active users, there is little doubt that follower numbers are still increasing. Instagram hasn’t rested on its laurels either. They are continually testing and […]

At this year’s F8 Developer’s Conference, Facebook CEO Mark Zuckerberg stood on stage and announced, “The future is private.” It was a bold statement coming from the guy who has spent the past eighteen months tackling a firestorm of criticism over misusing customer data and information. Still, the intent – that Facebook is shifting its […]

If you are at all serious about operating your Instagram account, you need to keep a close eye on your analytics. Unfortunately, Instagram doesn’t make things easy if you have a personal profile – they obviously don’t believe you’re serious! However, once you change to a Business Profile, you can begin to access much more […]