Author Archives: Ika

If you’re a retailer or manufacturer of goods sold online, you may be overwhelmed by the new digital marketing opportunities popping up nearly every day. Whether it’s new Google Shopping campaign options, shoppable posts on social media, or advertising opportunities on Amazon or Walmart, there have never been more ways to market products online. And, […]

Instagram enabled the Multiple Accounts feature in the app version 7.15, which is available on iOS and Android mobile devices. But not all brands are leveraging it optimally. While many Instagram users are unaware of this development, some think that only big brands need multiple accounts. The truth is that multiple accounts on Instagram can […]

Pinterest revenues reached $400 million for the fourth quarter of 2019, growing 46% year-over-year and exceeding analysts’ forecast of $371.2 million, the company reported Friday. Annual revenue surpassed $1 billion, to reach $1.14 billion – an increase of 51% over 2018. Audience growth. Global monthly active users (MAUs) grew 26% year-over-year reaching 335 million, up […]

Instagram’s growth shows no sign of subsiding. Out of one billion daily active users, 200 million check at least one business account daily. It’s evident that Instagram is a great platform for marketers and entrepreneurs.  But there are 25 million business accounts on Instagram. This means it is a tough battleground for brands who don’t […]

Pinterest has launched ‘Try On” – a new augmented reality (AR) feature that enables users to virtually try on various lipstick shades suited their complexion. Users can then save the Pin for later shopping, or buy through the retailer’s site.   Pinterest’s new Try On feature uses AR to let users view lipstick shades on themselves. […]

A little over two years ago, Pinterest announced a partnership with IRI, the global market research company, to measure the impact of ad campaigns on in-store sales lift. While it’s apparently taken until now to fully implement, now that the capabilities are in place, advertisers will soon be able to determine which campaigns and creatives […]