Instagram is thriving as a social media platform and seems to be going from strength to strength. While the company has slowed releasing user numbers since it passed one billion monthly active users, there is little doubt that follower numbers are still increasing. Instagram hasn’t rested on its laurels either. They are continually testing and […]

At this year’s F8 Developer’s Conference, Facebook CEO Mark Zuckerberg stood on stage and announced, “The future is private.” It was a bold statement coming from the guy who has spent the past eighteen months tackling a firestorm of criticism over misusing customer data and information. Still, the intent – that Facebook is shifting its […]

If you are at all serious about operating your Instagram account, you need to keep a close eye on your analytics. Unfortunately, Instagram doesn’t make things easy if you have a personal profile – they obviously don’t believe you’re serious! However, once you change to a Business Profile, you can begin to access much more […]

Pinterest business profiles now have a video tab. Pinterest has rolled out new video capabilities for brands on the platform. Businesses now have an updated video uploader to ease the process of uploading video content, a new tab within business profiles dedicated to videos and new “lifetime view” video analytics (to see how a video […]

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HypeAuditor recently commissioned a report on The State of Influencer Marketing in 2019. It makes fascinating reading.  The 55-page report covers many faces of influencer marketing, but we found its sections on Instagram Performance and Benchmarks, and Instagram Marketing Fraud in 2018 particularly interesting. It is these sections that we concentrate on in this post. […]

Instagram has recently set the world of social media abuzz with an experiment it is currently trying out across a selection of countries. It has removed the Like count from public view on Instagrammers’ accounts. This s a significant change in policy and has the potential to alter completely the way we look at success […]

Pinterest launched Mobile Ad Tools this week. Pinterest has introduced new Mobile Ads Tools that allow advertisers to create campaign on their mobile devices. Advertisers can choose a Pin from their business profile, and create a campaign for it by selecting automated or custom targeting options, daily budget rules and the duration of the campaign. […]

Pinterest announced on Monday it would soon be releasing Shop the Look ads in a new collections format for mobile. The ads will roll out in the U.S. over the coming months. The company is also redesigning the layout for Business Profiles on its platform and extending its Catalogs and Shopping Ads to more countries. […]

Dropshipping is an excellent way to start an ecommerce business without worrying about inventory or shipping. It’s as simple as listing a product for sale on your website, and sending an email to your supplier to ship the item on your behalf whenever you get an order. What is AliExpress? AliExpress dropshipping is one of […]