Category Archives: Instagram

Instagram enabled the Multiple Accounts feature in the app version 7.15, which is available on iOS and Android mobile devices. But not all brands are leveraging it optimally. While many Instagram users are unaware of this development, some think that only big brands need multiple accounts. The truth is that multiple accounts on Instagram can […]

Instagram’s growth shows no sign of subsiding. Out of one billion daily active users, 200 million check at least one business account daily. It’s evident that Instagram is a great platform for marketers and entrepreneurs.  But there are 25 million business accounts on Instagram. This means it is a tough battleground for brands who don’t […]

Earlier, Instagram marketing used to be limited to branded posts and content. Then came the era of influencer marketing. With the addition of Instagram Stories, brands found another format to market themselves. The most recent addition, IGTV, provided the option to post long-form vertical videos. Due to the dynamic nature of Instagram marketing and the […]

We have seen many examples of brands seeing the value of posting on social media. Sometimes brands make posts themselves via their company social accounts. In other cases, they work with influencers to reach a broader audience. Over the last few years, Instagram has grown in popularity and is now one of the most popular […]

Instagram is one of the most popular social media platforms with over 1 billion monthly users. That represents a big opportunity for businesses and marketers to connect with their prospective customers.  In fact, it is not just a social media platform anymore, but also a place for people to discover new products, connect with their […]