Mailchimp, the marketing automation and email marketing platform for small businesses, today announced the release of new email templates, one of the most requested updates from its customers. The templates can be customized by marketers with no coding skills required. 21 new templates were made available for purchase today; more will follow, making up a […]
Good morning, Marketers, sometimes using personalized messaging with consumers is getting too personal. It doesn’t help when the finer points are flubbed, as you’ll see in our first piece below. Are you setting up these messages to fail with your customers? It might be time to rethink how you’re using data, and we have some […]
Along with paying a $268 million fine, Google agreed to adjust its ad technology to provide more flexibility and transparency as well as improve the way its Ad Manager services works with rival ad servers and sales platforms. “We have agreed on a set of commitments to make it easier for publishers to make use […]
Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to […]
With YouTube’s announcement that it will begin showing ads on all videos, regardless of whether you are in its partner program, we thought this recent cartoon from Tom Fishburne was appropriate. Fishburne’s take: “Much of the traditional approach to brand safety has been reactive. Tools like keyword and URL blocklists are notoriously clumsy and lack […]
Good morning, Marketers, and do you like your new home? I mean MarTech, of course, the new offspring of Marketing Land and MarTech Today. Yesterday was our first day live, and we were off to a flying start. Our first feature on how marketing ops and marketing fit together (see yesterday’s newsletter) was followed up […]
How Storage Asset Management succeeds with a focus on reviews and social media Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
The real-world impact of keyword stuffing in Google My Business Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
Bing’s new shopping features emphasize comparison shopping Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
‘You got into Harvard Law?’ ‘What… like it’s hard?’ World Intellectual Property Day; Monday’s daily brief Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source […]