Author Archives: Ika

How to build a long-term, search-first marketing strategy

[ad_1] “There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “According to research from Moz, 84% of people use Google at least three times a day, and about half of all product searches start with Google. The […]

Unbounce acquires LeadsRX marketing analytics

[ad_1] The Vancouver-based conversion intelligence platform Unbounce has announced the acquisition of LeadsRX, a marketing performance and attribution solution. Unbounce serves primarily small and medium-sized businesses and the acquisition should improve the ability of customers to evaluate customer journey touchpoints and optimize ad spend. LeadsRX enables the evaluation of multiple touchpoints, including digital, radio, TV, […]

Yahoo’s new partnership with MikMak brings native ads and analytics to CPG brands breaking into e-commerce

[ad_1] Today, Yahoo announced a new integration with MikMak that makes the ecommerce platform’s add-to-cart functionality and customer insights available for advertisers. Advertisers will be able to take advantage of this functionality in native ads and display inventory on Yahoo. Viewers of the ads will also be able to choose from multiple checkout options, an […]

2022 Predictions: CTV and cross-channel advertising

[ad_1] 2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships. More streaming While growth for some subscription services slow down, like for Disney+, old standbys […]

2022 Predictions: E-commerce everywhere

[ad_1] Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. Marketers will adapt their e-commerce strategies to be more personalized, simplify their customer data and marketing stack, incorporate shoppable […]

40 Essential Social Media Statistics for 2021 (Updated)

[ad_1] For brands, social media offers an abundance of opportunities. Entrepreneurs and marketers are leveraging it to create brand awareness and generate leads. They also use it to gather data about audiences and reach them effectively. In fact, most marketing strategies revolve around social media today. Marketing strategies that are backed by relevant statistics inspire […]

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[ad_1] If you are at all serious about operating your Instagram account, you need to keep a close eye on your analytics. Unfortunately, Instagram doesn’t make things easy if you have a personal profile – they obviously don’t believe you’re serious! However, once you change to a Business Profile, you can begin to access much […]

Criteo negotiating to acquire IPONWEB

[ad_1] Criteo, the commerce and media platform, has entered exclusive negotiations to acquire adtech company IPONWEB. The cost of the acquisition will be $380 million. The move is aimed at strengthening Criteo’s offering for the post-third-party cookie world. Criteo offers audience-based advertising solutions across the open Internet by compliantly connecting first-party data across its network […]