Author Archives: Ika

Data and confused: The increasing complexity of digital ad targeting

As the business world struggles to understand the implications of the revolving news of the third-party cookie ban, digital ad targeting is growing more complex than ever. Google recently announced an extension of the third party cookie ban however the complexity and uncertainty remain. Whereas social media was perhaps the greatest tool to create a […]

Twitter’s Shop Module pilot adds a product carousel to profiles

Twitter has launched Shop Modules, a dedicated section at the top of profiles where brands can showcase their products, as a pilot, the company announced Wednesday. The Shop Module pilot is currently rolling out with a handful of brands in the U.S., and only people in the U.S. who use Twitter in English on iOS devices are […]

Place Exchange completes spinout from OOH publisher Intersection

Place Exchange, an SSP for out-of-home, completed its spinout from its former parent company Intersection, a major OOH publisher. Ari Buchalter, who served as CEO for both companies, now takes over as CEO of Place Exchange. Previous COO of Intersection, Chris Grosso, replaces Buchalter as CEO of the publisher. In anticipation of vaccine rollouts and […]

Elements of Content: Breaking down MarTech’s Email Marketing Periodic Table

As part of the launch of MarTech’s Email Marketing Periodic Table, we are highlighting key chapters of the report. If you would like to check your own email strategy against the elements of good email optimization and deliverability, download the full periodic table today. The content provided within the email is just as important as the […]

Sprout Social taps into social commerce with Shopify and Facebook Shops integrations

  Cloud-based social media software provider Sprout Social announced new integrations with Shopify and Facebook Shops, two of the biggest players in social commerce. The social commerce space, which allows consumers to buy directly within a social platform, is estimated to be upwards of $36 billion in the U.S. alone, and expected to balloon globally […]

LeanData and ZoomInfo integrate on lead delivery

ZoomInfo, the database of company and contact information, is partnering with LeanData, the automated lead to account matching and routing solution, to enrich LeanData’s matching and routing flows with information from ZoomInfo’s database. Both solutions are Salesforce native, so it’s Salesforce records that will be enriched. The aim is to increase the completeness and accuracy […]

The future of digital advertising: Personalization through agility and automation

Building great ad creative is more important than ever to grab your audience’s attention and drive better business results. As a result, agility in digital advertising is becoming a crucial strategy to take advantage of real-time creative opportunities and deliver the most relevant ad to the right customer, even as third-party cookies crumble. Join […]

Mailchimp responds to customers’ demands for new email templates

Mailchimp, the marketing automation and email marketing platform for small businesses, today announced the release of new email templates, one of the most requested updates from its customers. The templates can be customized by marketers with no coding skills required. 21 new templates were made available for purchase today; more will follow, making up a […]

Breaking down MarTech’s Email Marketing Periodic Table: Friday’s daily brief

Good morning, Marketers, sometimes using personalized messaging with consumers is getting too personal. It doesn’t help when the finer points are flubbed, as you’ll see in our first piece below. Are you setting up these messages to fail with your customers? It might be time to rethink how you’re using data, and we have some […]