Author Archives: Ika

Google vows to adjust global ad technology after settlement with French Competition Authority

Along with paying a $268 million fine, Google agreed to adjust its ad technology to provide more flexibility and transparency as well as improve the way its Ad Manager services works with rival ad servers and sales platforms. “We have agreed on a set of commitments to make it easier for publishers to make use […]

The Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to […]

Brand safety Whack-a-Mole: Marketoon of the Week

With YouTube’s announcement that it will begin showing ads on all videos, regardless of whether you are in its partner program, we thought this recent cartoon from Tom Fishburne was appropriate. Fishburne’s take: “Much of the traditional approach to brand safety has been reactive. Tools like keyword and URL blocklists are notoriously clumsy and lack […]

Why marketing attribution and predictive analytics tools are gaining currency: Tuesday’s daily brief

Good morning, Marketers, and do you like your new home? I mean MarTech, of course, the new offspring of Marketing Land and MarTech Today. Yesterday was our first day live, and we were off to a flying start. Our first feature on how marketing ops and marketing fit together (see yesterday’s newsletter) was followed up […]

‘You got into Harvard Law?’ ‘What… like it’s hard?’ World Intellectual Property Day; Monday’s daily brief

‘You got into Harvard Law?’ ‘What… like it’s hard?’ World Intellectual Property Day; Monday’s daily brief Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source […]

Health insurance advertisers in the U.S. now required to pass Google Ads certification

Health insurance advertisers in the U.S. now required to pass Google Ads certification Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link