Category Archives: Instagram

Are you an avid Instagrammer? Well, you’re not the only one. Instagram is one of the most widely used platforms globally. The number of users on the platform is expected to reach 989 million by 2022. Instagram marketing can deliver great results. A Facebook IQ survey revealed that people use Instagram for product discovery (83%), […]

Social media platforms have billions of users and are where people spend most of their online time. This makes them perfect places for advertisers to reach potential leads, spread brand awareness, and drive conversions. Social media advertising on different platforms lets you reach different types of target audience groups. But, you also have to customise […]

For brands, social media offers an abundance of opportunities. Entrepreneurs and marketers are leveraging it to create brand awareness and generate leads. They also use it to gather data about audiences and reach them effectively. In fact, most marketing strategies revolve around social media today. Marketing strategies that are backed by relevant statistics inspire trust. […]

Instagram is a popular social media marketing channel for many businesses and influencers. It has over 1 billion monthly users and every marketer wants to reach them by marketing their brand on Instagram. This, however, requires building a solid Instagram presence and attracting a substantial follower base. And that takes a lot of time and […]

Instagram enabled the Multiple Accounts feature in the app version 7.15, which is available on iOS and Android mobile devices. But not all brands are leveraging it optimally. While many Instagram users are unaware of this development, some think that only big brands need multiple accounts. The truth is that multiple accounts on Instagram can […]

Instagram’s growth shows no sign of subsiding. Out of one billion daily active users, 200 million check at least one business account daily. It’s evident that Instagram is a great platform for marketers and entrepreneurs.  But there are 25 million business accounts on Instagram. This means it is a tough battleground for brands who don’t […]