Twitter has launched Shop Modules, a dedicated section at the top of profiles where brands can showcase their products, as a pilot, the company announced Wednesday. The Shop Module pilot is currently rolling out with a handful of brands in the U.S., and only people in the U.S. who use Twitter in English on iOS devices are […]
Place Exchange, an SSP for out-of-home, completed its spinout from its former parent company Intersection, a major OOH publisher. Ari Buchalter, who served as CEO for both companies, now takes over as CEO of Place Exchange. Previous COO of Intersection, Chris Grosso, replaces Buchalter as CEO of the publisher. In anticipation of vaccine rollouts and […]
Good morning, Marketers, and have you tried being a consumer lately? It’s something we all have to do when we need to buy something. And it’s a great way to see data at work. I recently moved and was looking to purchase a new TV. I chose to buy from a national retailer and decided […]
As part of the launch of MarTech’s Email Marketing Periodic Table, we are highlighting key chapters of the report. If you would like to check your own email strategy against the elements of good email optimization and deliverability, download the full periodic table today. The content provided within the email is just as important as the […]
Cloud-based social media software provider Sprout Social announced new integrations with Shopify and Facebook Shops, two of the biggest players in social commerce. The social commerce space, which allows consumers to buy directly within a social platform, is estimated to be upwards of $36 billion in the U.S. alone, and expected to balloon globally […]
ZoomInfo, the database of company and contact information, is partnering with LeanData, the automated lead to account matching and routing solution, to enrich LeanData’s matching and routing flows with information from ZoomInfo’s database. Both solutions are Salesforce native, so it’s Salesforce records that will be enriched. The aim is to increase the completeness and accuracy […]
Building great ad creative is more important than ever to grab your audience’s attention and drive better business results. As a result, agility in digital advertising is becoming a crucial strategy to take advantage of real-time creative opportunities and deliver the most relevant ad to the right customer, even as third-party cookies crumble. Join Ad-Lib.io […]
Mailchimp, the marketing automation and email marketing platform for small businesses, today announced the release of new email templates, one of the most requested updates from its customers. The templates can be customized by marketers with no coding skills required. 21 new templates were made available for purchase today; more will follow, making up a […]
Good morning, Marketers, sometimes using personalized messaging with consumers is getting too personal. It doesn’t help when the finer points are flubbed, as you’ll see in our first piece below. Are you setting up these messages to fail with your customers? It might be time to rethink how you’re using data, and we have some […]
Along with paying a $268 million fine, Google agreed to adjust its ad technology to provide more flexibility and transparency as well as improve the way its Ad Manager services works with rival ad servers and sales platforms. “We have agreed on a set of commitments to make it easier for publishers to make use […]