Category Archives: Pinterest

Coveo adds Qubit to boost AI-driven commerce

Coveo, the relevance cloud, has announced the acquisition of London-based Qubit, the commerce-focused personalization engine. The acquisition brings together two well-known players in the AI-driven commerce space. The cost of the acquisition was not announced. Coveo’s offering is based around a self-teaching relevant search engine, which crunches data on user behavior to automatically generate next-best-content […]

Facebook’s failure highlights why email reigns

What were you doing when Facebook went down on Monday? If you were like many of your fellow marketers, you were tearing your hair out because you couldn’t access any Facebook-owned sites like Facebook, Instagram and WhatsApp. No social posting. No campaign research, launches or analysis. Gaahhhhh! But some resourceful email marketers seized the opportunity […]

How to become a B2B influencer on LinkedIn

Adopting a soft sales technique on LinkedIn can grow your network, and ultimately sales, according to Darryl Praill, CRO for sales engagement software company VanillaSoft. “You’ve got your marketing or your sales list of people you’re trying to target,” Praill said, “but that’s just the people you know of. The fact is there’s thousands of […]

How to become a B2B influencer on LinkedIn

Adopting a soft sales technique on LinkedIn can grow your network, and ultimately sales, according to Darryl Praill, CRO for sales engagement software company VanillaSoft. “You’ve got your marketing or your sales list of people you’re trying to target,” Praill said, “but that’s just the people you know of. The fact is there’s thousands of […]

How testing can give your email marketing a conversions boost

Most marketers have some kind of email program, but are they emailing with a purpose? At the second day of MarTech, Kath Pay, CEO of Holistic Email Marketing, showed how testing emails can improve customer engagement and boost conversions. Not all marketers are fully invested in testing, in Pay’s experience. “If they’re testing, why are […]

Email marketers don’t have time for shiny new things

I’m looking forward to MarTech on Sept. 14-15, when I join Kath Pay (Holistic Email Marketing), Jennifer Cannon (Shotflow) and Kim Davis (MarTech and Third Door Media) to talk about new developments email marketers need to know about.  One of those issues is the perennial “bright-and-shiny” disease. It can be just as contagious as you-know-what. […]

Zendesk acquires Cleverly.ai

Customer service and sales software company Zendesk has announced its acquisition of AI-powered support solution Cleverly.ai. The acquisition aims at further boosting Zendesk’s agent and admin productivity tools, adding to such offerings as Zendesk macro suggestions (based on ticket context in order to increase agency efficiency), as well as Answer Bot (a chatbot which can […]