Coveo adds Qubit to boost AI-driven commerce

Coveo, the relevance cloud, has announced the acquisition of London-based Qubit, the commerce-focused personalization engine. The acquisition brings together two well-known players in the AI-driven commerce space. The cost of the acquisition was not announced.

Coveo’s offering is based around a self-teaching relevant search engine, which crunches data on user behavior to automatically generate next-best-content and recommendations. Qubit seeks to generate models based on individual shopper journeys to conjure personalized digital experiences.

The acquisition should also support Coveo’s move into European markets.

Why we care. The Coveo and Qubit offerings are similar but not the same, and if well integrated could deliver better outcomes to businesses seeking to steer shoppers through the best journey to conversion. The move comes against the background, of course, of an increased emphasis on digital commerce, and it’s notable in the release that Coveo is seeking to serve a range of channels, including chatbots and mobile.

About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

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