MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.
Good morning, Marketers, and don’t, please, forget empathy.
The digital agency Single Grain certainly put together a long list of digital trends for 2022 (link below). I think they’re right on the money with things like live stream shopping, social commerce, diversity and inclusion and green marketing.
On the other hand, I think there are too many things in the list which look more like 2018 than 2022 — AI, native advertising, programmatic advertising. They even give a shout out to Big Data.
But I think a key trend is missing. You could call it “empathy,” but what I really have in mind is building value-based, trust-based relationships with customers over a period of time rather than just being focused on the journey to purchase. Marketing organizations that are able to do that will be the winners.
- Email subject line: “Sleep experts reveal how to adjust your body to the time shift.” Yes, a real challenge sleeping for an extra hour.
- Quote of the day. “CMO: Alright, so I’d like to grow our newsletter database, so I think we should…Me: (Please don’t say it, please don’t say it, please don’t say it.) CMO: Go purchase another list. Michael Roberts, Head of Marketing Automation, CloudApp